The Coalition began as a grassroots effort in 1998 when area business leaders and concerned citizens created the Coalition for Kids, Inc. to help children and youth make better choices and have a better "balanced life". Our 9,700 square foot community center called "The Rock" was purchased, renovated, and donated by concerned local business owners. The Grand Opening was held February 27, 1999 (with over 500 in attendance) marking the beginning of our endeavor to make the concept of changing the lives of children a reality.

The Rock Community Center is now the vibrant hub of this east Johnson City neighborhood offering trust and hope to the children and youth. The neighborhood consists of lower-income families, having a high percentage of single parent households. With over 530 children within a one mile radius of the Rock, we are making a powerful impact in these young lives. The changes we have brought to our community are exciting and gratifying.